At Pro-Counselling, we focus on what truly matters: ethical, effective and meaningful support.

We take our duty of care extremely seriously. That means no gimmicks, no ineffective chatbots, and no data-compromising apps. We don’t do bells and whistles to impress buyers, especially when they serve no real purpose for the end users. Everything we offer is designed with the end user’s needs in mind.

“That quick chat conversation truly changed my life” no one said, ever.

Where Your money Goes

Your budget goes directly where it truly counts, quality care. It’s not wasted on inflated overheads, excessive executive salaries, investor payouts, or an army of salespeople.  We strip away the noise and choose a different path, one that focuses on ethics and care over the relentless chase for profit. What truly matters is delivering practical, safe, and compassionate support. That’s it.

We run a lean, high-impact operation, ensuring that every penny is directed towards high-quality therapeutic care, operational precision, and real results.

When you partner with Pro-Counselling, you’re subscribing to:

✅ Highly experienced mental health professionals
✅ Dedicated Clinical Leads ensuring quality and safety
✅ A committed Account Manager providing efficiency and seamless support

No waste. No distractions. Just exceptional care, delivered ethically, efficiently, and effectively.

Experience the difference of focused, ethical, and efficient care with Pro-Counselling, where the wellbeing of the individuals under our care is our only priority.

Why We Have Dismantled Our 24/7 Telephone Counselling Platform

Yes, you read that right. Our 24/7 telephone counselling platform was not only commercially profitable but was also our core service when we started. So why did we step away from it?

Simply put, we believe that a 24/7 telephone counselling service does not provide a safe or effective environment to properly address most of the issues presented. It’s like opening an A&E department stocked only with plasters—well-intentioned, but inadequate.

We are also proud to have discontinued our 24/7 platform long before recent controversies and concerns surfaced around such services. Our decision is a testament to our commitment to ethical, high-quality care, ensuring that our practices uphold the highest standards of safety, effectiveness, and professional integrity.

The Rationale Behind This Decision

Misuse in Crisis Situations
Despite clear communication about the limitations of 24/7 helplines, individuals in acute crises sometimes turn to them when what they truly need is an emergency response. A phone conversation with a counsellor in these moments can inadvertently delay life-saving intervention from emergency services.

One-Off Calls Lack Therapeutic Depth
A standalone phone session, disconnected from structured short-term counselling, does not provide a safe or effective environment to address complex issues. Real therapeutic support requires continuity, structure, and a journey from beginning to end.

Safeguarding Risks in Audio-Only Sessions
Audio-only counselling presents risks that can compromise both safety and effectiveness. This is why we strongly advocate for video-based counselling over phone calls. Video sessions allow for:

• • Stronger therapeutic connection and trust between the counsellor and the individual.
• • Non-verbal communication cues, helping therapists assess emotional state and safety concerns.

What We Offer Instead

Rather than a 24/7 helpline, we focus on rapid access to structured, video-based short-term counselling. Our approach ensures:

• Individuals are carefully matched with a counsellor suited to their needs.
• Sessions are part of a structured process that allows for real progress and resolution.
• Availability at flexible hours, including weekends, bank holidays (even New Year’s Eve), because we know life doesn’t follow a 9-to-5 schedule.

Why We No Longer Provide a Therapist Catalogue

We have moved away from displaying a public catalogue of therapists with photos and bios, and this decision is intentional.

Our therapist selection process is not a “A la carte” menu, it’s more like a pharmacy. Just as a pharmacist carefully prescribes medication based on a patient’s condition, we match individuals with a therapist based on their specific needs, expectations, and preferences.

This ensures:
✅ A more tailored and effective therapist-client match.
✅ A focus on expertise over appearance, removing unconscious bias from the selection process.

That said, we understand that therapy is built on connection and trust, and sometimes the match isn’t quite right. If an individual feels their assigned therapist isn’t the best fit, they are encouraged to let us know as early as possible, and we swiftly reassign them to a new counsellor to ensure a smooth and effective therapeutic experience.

Why We No Longer Offer a Mobile App

Instead of a mobile app, we provide each organisation with a dedicated, fully customisable webpage optimised for mobile use. This ensures:

• Highest cybersecurity standards for collecting and protecting personal data.
• Seamless access without adding unnecessary entry points that could pose security risks.
• All necessary resources and functionalities without redundant duplication.

From a data security perspective, adding a mobile app would do nothing more than mirror the webpage while introducing potential vulnerabilities. Our priority is security, simplicity, and efficiency.

Why choosing Pro-EAP?

Choice and meaningful support are two elements that will make your efforts more successful with the management team and your employees.

We’re flexible about growing with you. We let you choose between different coverage levels to suit your current needs better.

We give choice to your employees in the type of care they can get from their EAP. Choosing therapist and care services; from face-to-face, online or telephone counselling to less intrusive ones such as self-help tools and valuable content to improve their mental health at work.